Love plays a fundamental role in the life of a business.

Love is a matter of perception and perception is reality. We form perceptions based on our first impressions, observations, past and current experiences, memorizations, beliefs, opinions, and stereotypes that we may hold. Perception drives people’s behaviors every day. Perception might be even more important than reality. Indeed, if someone perceives something to be true, it is more important than if it is true.

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